"My cousin can draw... I'll just let him design it."

 

Graphic design requires a lot more than just a willing heart and colored pencils (sorry non-designish types). It takes skill, training and talent to create effective visual communication.  So many people leave it as an afterthought when it should really be one of the very first priorities.

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Graphic design is visual communication. Anything that needs to be communicated that cannot be done verbally must be put into some form of design that gets a message across. The pack of gum on your desk, the magazine cover, the cute saying on your coffee mug, and even the typeface in a TV ad are all examples of graphic design.

 

Graphic design is a huge part of your everyday life and you probably barely notice it, but imagine life without it and it would be a strange world. Plain white wrappers - no pictures - no text.

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Graphic designers are trained to be able to inform, persuade, direct, organize, entertain, and attract attention with their designs. They combine art and technology in order to communicate a message. They do this through strategically placing images and text.

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While people have fun playing on their computer with pictures and some pretty fonts, in order to be a truly effective graphic designer, it takes a lot of training and skill using advanced software. Of course, your cousin who likes to draw can make a nice poster, but a trained designer can make one that not only looks wonderful, but conveys the right message in the right way to the right audience, making sure that your visual communication to the public is as clear and effective as possible.

 

Have you ever been torn between two similar products and decided to buy the one with the nicest package? Decisions are often made that way and people often DO judge a book by its cover.

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We want your Brand and Product to say: “I Am Awesome.”

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*Excerpts borrowed from Glad Works